
Why Your Book Needs a Compelling Subtitle—And How to Craft One That Sells
For self-published authors, a subtitle is more than just an afterthought—it’s a high-impact sales tool. While your main title captures attention, the subtitle clarifies the book’s purpose, value, and target audience. Especially in nonfiction, a strong subtitle can make the difference between being passed over and being purchased. It adds search-friendly keywords, sets reader expectations,…